When it comes to Nonprofit Organizations (NPOs), startups, or any growing small to medium sized business (SMB), chances are, your team members are wearing multiple hats to keep the show running and the business moving in the right direction. For someone who’s all things marketing, you’ve likely received the title of social media director/ manager/ coordinator. And like most growing businesses, you probably don’t have the budget to hire a full time social media manager: a person who is solely dedicated to maintaining, updating and promoting every facet of every social media interface. So, what do you do? You could always cowboy up and put in the extra hours every day (or evening), posting and updating, on top of the excess hours that you’re already logging, all in the hopes that you’ll get caught up and current,… eventually. Or, instead of burning the social media candle at both ends, why not work smarter, not harder? Hint: Go with the latter. But how?
Sure, you’re thinking, Of course I’d do that if I could. But I’m the one with all the usernames and passwords for ACME startup’s Facebook, Twitter, Instagram, LinkedIn, Google, and WordPress accounts. And I’m the one who knows what goes where. And I have to keep everything current. If only there was a tool that could take care of these tasks for me. Well, lo and behold, we’ve got the all-in-one tool for you.
Hootsuite is a social media management tool that eliminates the stress and strain of trying to separately maintain multiple social media accounts, posts and updates for your business. With Hootsuite, your social media accounts are gathered and consolidated into a single platform: the Hootsuite dashboard. Complete with tabs for each social media profile, you’ll save precious time by eliminating the need to post manually for each profile. Instead, you’ll be able to strategically determine when your followers will see a particular post/ update/ tweet. No more posting on Facebook or updating your Twitter feed at less than opportune times. With Hootsuite, you’re back in control, deciding who sees what and when.
Let’s start with the basics
First off, try HootSuite for free with their basic account. And before you shy away, basic doesn’t mean that it’s not useful, helpful, powerful or severely limited. Because with just its basic account, there’s a lot that can be accomplished. Let’s take a closer look at the Basic Account Benefits of HootSuite:
- Direct posting to social profiles: Get going right off the bat. Once you’ve set up an account, you’re right at the dashboard, ready to post. With the HootSuite dashboard, it’s like you’re Houston Astros Manager A.J. Hinch looking out on the field, and you’re confident because you’ve got Verlander ready to go in and post, knowing he’ll get it done, every time. Instead of having to manually jump and log-in from one social platform to another, you’ll have a powerful dashboard with a built-in crew doing the work for you. You’ll be able to easily post text, links, photos, videos and other media directly to your social profiles, all through the HootSuite dashboard.
- Advanced Scheduled Posting: So, you don’t have time to post throughout the day? Who does? With HootSuite, you don’t have to worry about logging in and posting at just the right time because you can set up and schedule all of your posts, tweets and updates to launch at your preferred times. Suppose you want your Black Friday deal/offer to post at exactly 9:00 p.m. the night before, but you don’t exactly want to log into Facebook or jump on your twitter feed at that time just to post one item. No worries! With HootSuite you can schedule that post ahead of time and forget about it. Schedule those posts so that they’re automatically posted at specific times rather than doing them all manually.
- Multiple profile management: With a free account, you can manage up to three social profiles with HootSuite. It may not sound like much, but you’ll definitely appreciate the amount of valuable time saved because your 3 most popular profiles are updated and consolidated without having to allocate a large block of time each day. Of course, when you’re ready to upgrade to a Premium Account, you’ll be able to operate in social media beast mode by accessing other platforms like YouTube, Instagram and Tumblr, not available with the basic package. Upgrades to Premium package status also include more cool and powerful features like Targeted Private Messaging to select groups, direct from your HootSuite dashboard, and analytical reports to really barrel down and show how each platform is doing.
What About Financials?
Since you’ve taken care of your social media profiles and significantly reduced the amount of time needed to maintain updates and posts, you’ll have more time to look at your financials. When your startup, nonprofit or SMB starts taking off, and you need more of everything in your accounting solution (security, features and functionality), check out Gravity Software™. Gravity is a robust mid-market accounting software written on the Dynamics 365 (aka Microsoft CRM) platform. Small to medium sized businesses have the distinct advantage of having their Financials and CRM fully integrated on one platform.
Gravity's goal is to fill the gap between entry level accounting software like QuickBooks and expensive enterprise applications like Sage Intacct. What if your accounting software could promote transparency and efficiency, without suffering from the overwhelming cost of most higher end solutions? Nice huh? Like HootSuite, Gravity looks to simplify the lives of its users, and this is accomplished in part, by helping you save precious time. Learn more about Gravity and schedule your online demo today. Gravity Software – Make accounting fun again!