Posters. Flyers. Strategically placed billboards. Then came commercials, groundbreaking, catchy and memorable, but usually expensive. Until now. Sites like Promo by Slidely and Animoto are one-stop shops for startups and anyone trying to highlight their business without breaking the bank. Let’s take a closer look at these awesome tools. And… action!
Promo by Slidely
Every once in a while, you get that awesome idea for a video. It’s cool, catchy and even innovative, but… you don’t have the budget for all that high-caliber video content, and payment for all that image licensing costs money you don’t have. So, what do you do? Scrap the idea and make do with something plain and simple? Well, now you don’t have to because the Promo by Slidely platform does the heavy lifting for you by condensing the commercial creating process into a few easy to follow steps:
- Select your Business Type, e.g., fashion, pet care, digital marketing, etc.
- Become the Director (without the megaphone or the beret), and start your search for the ideal video and footage that works best for you. Because of its partnership with Getty Images, you’ll be able to search over 2 million video clips using a simple keyword search.
- Customize: That’s right; add suitable music, text and font. This is also the time in which you can switch things up and select or replace footage before finalizing.
- The Price Is Right: Start off with a free account that you can use to learn the ropes and grow comfortable with the video creating process. Once you’re ready to roll, you can register for the paid versions that start at $49 and go up from there. The cost might seem a little pricey, especially for a new business big on heart, and small on budget, but remember, you’re getting primo-quality video here. Before starting with “I could do the video myself,” consider the difference in quality; and remember, presentation is everything.
Big on idea and vision, but short on time? Not to worry because Animoto has your back. Once you’ve uploaded your images and/or video clips, Animoto does the rest for you, literally. It’s as simple as upload, then choose your music (from Animoto’s own royalty-free library), and by the time you come back with your 2nd cup of coffee, you’re looking at a finished product. Of course, if the finished product isn’t everything you thought it’d be, go ahead re-mix as many times as you want until you’re happy.
So, what’s the catch? While you gain in simplicity and a two-step process, you lose in terms of control of the editing process. It’s like painting the Mona Lisa with a house painter’s brush. You’ll do a great job, but you probably won’t achieve that Mona Lisa smile (or smirk).
Sure, they’re not perfect, and they won’t turn you into the next Spielberg, or fully replace a professional crew with all the big resources, equipment and know-how, but they can give your budding and growing business a jumpstart and a spotlight, which might be just what you needed. Roll ‘em!
Your Marketing Metrics
How are you measuring the success of your marketing campaigns? Hopefully with a good CRM system. If you don’t have a CRM, your missing out. Let me introduce you to Microsoft Dynamics 365 for Marketing (aka Microsoft Dynamics CRM). With Microsoft Dynamics 365 for Marketing you can easily set-up, manage, run, analyze and refine your campaigns. You’ll know which campaigns get the best spend in real-time, to better allocate your marketing dollars accordingly.
How About Financials?
If your business is running on an entry level accounting solution like QuickBooks, and you need more features, functionality and security, take a look at Gravity Software™ (Gravity). Gravity is a robust accounting solution written on the Microsoft Dynamics 365 platform. Why not have your Financials and CRM fully integrated on one platform? By utilizing the Microsoft Dynamics 365 platform, as your company grows, you can easily add modules like Sales, Marketing, Service, Field Service, and Time and Billing.
Gravity makes is simple for your business to operate from anywhere without all the startup costs associated with other accounting applications. My business is connected. Is yours?