When it comes to social media utilization, the most appropriate question to ask is “Who doesn’t have a Facebook account?” You know the drill: Log-in. Read the feed. Check notifications and messages. Like. React. Post! And sure, you’ve probably dipped your NPO toe in the fundraising waters with some of Facebook’s fundraising tools, but let’s take a closer look at some of the newer capabilities which are sure to enhance and cultivate your campaign-cause promotion-donor relationship. Happy scrolling!
Click to Donate
Yes, we’re all more than familiar with Facebook, as we’ve logged in, posted, and checked our newsfeed about 100+ times before that second cup of coffee this morning. And yes, you’ve probably already utilized Facebook’s fundraising capabilities to some extent already. But there’s more!
- As the ultimate user-friendly and nonprofit friendly platform, Facebook has enhanced its Donate button to allow people to donate to their favorite cause, charity or nonprofit, without navigating away from Facebook. It’s win-win-win, as donors enjoy the convenience of donating via fewer steps, while nonprofits benefit from a secure and user friendly platform that furthers their cause.
- Facebook also features fundraisers, a dedicated place to raise funds from a nonprofit’s Page for a specific campaign. Here, nonprofits can host a near-full operation by…
- Telling their campaign story,
- Rallying supporters,
- Collecting donations, while visibly tracking progress toward a specific goal. So that annual blood drive, special neighborhood playground construction project, or that clean water supply system for a village in a developing nation, can all have a voice more visible than ever!
As a nonprofit you need to promote transparency. Take a look at an article “4 Ways to Promote Transparency for Nonprofits”. In case you did not know, my company, Gravity Software is a complete accounting solution written on the Microsoft Dynamics 365 (aka Microsoft CRM) platform. Gravity’s Full Audit Trail helps NPO to track changes in data for security and analytic purposes, not to mention that full audit trail protects your organization against fraud and drives home accountability. Gravity also offers nonprofits special pricing in conjunction with Microsoft Dynamics 365. Learn how you can apply this exciting technology for your growing business. My business is connected. Is yours?